Learning objectives
The task helps students to identify and analyse different forms of media-based influencing.
Assignment and detailed instructions
- The teacher goes through different forms of media-based influencing and topical examples of it with the learners (see section Additional material).
- In the team, think about an issue that you would like to change (e.g. equality, environment, wealth, elderly people, children, families, hobbies).
- What would be the title of your advocacy project? What media-based means of influencing could be utilised in the project? To whom would the impact be directed?
- The teams choose one form of advocacy and make a plan (what, where, when and how) to promote their own project. The plan will be presented as a poster in the form of a social media post.
- The team presents its own advocacy project. Two other teams comment on the presentation. One of the teams comments on successful things and practices using the expression “Yes, and…” (the word “but” is forbidden). The other team comments on the areas for development and presents their comments in the form of questions: “How did you think you’d….”
Materials and equipment
Computer, tablet.
If the end result is a poster, you will also need sheets of paper (A2/A3) and markers.
Time use
60–90 min depending on the number of groups Presentation approx. 5 min, comments and discussion 5 min per project.
Returning the learning task
The tasks can be returned to a web folder (e.g. OneDrive or Google Drive) or as a paper poster.
Additional material
- Sitra: Mediavälitteinen yhteiskunnallinen vaikuttaminen
- The Finnish Society on Media Education: Opas mediataitojen ja kansalaisaktiivisuuden vahvistamiseen
- Helsingin Sanomat: ”Meillä on tärkeä rooli siinä, millaiseksi maailma muovautuu” – Mitä HS:n tasa-arvoprojektissa on tähän asti opittu?
- Maaseudun Tulevaisuus: Elokapina pysäytti aamuliikenteen puoleksi tunniksi Helsingin Länsiväylällä – tavoitteena estää Stansvikin metsien hakkuut
- YouTube: Elokapina Helsinki pysäyttää liikenteen Länsiväylällä Stansvikin metsän säilyttämisen puolesta
- Yle: Mielenosoittajat ovat vaatineet metsänhakkuille loppua Helsingissä kuukauden päivät – nyt niin tapahtui pienen vesinoron vuoksi